Everyone seemed a little in shock when Chicago didn't win the 2016 Olympics despite the Obama's strong push for it. But watching the two videos backing each city's bid, it's pretty clear Chicago screwed up their marketing. The Chicago fire? Didn't that happen two centuries ago, in the 1870s? I'm wondering if there's been any news coming out of Chicago since. Aside from Michael Jordan, that is.
Obviously, the decision isn't made solely on the back of a video, but watching how they package themselves, I know which one gets me excited...
10.05.2009
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no contest.
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