Facebook Accounts for 15% of UK Traffic

Facebook accounts for 15 per cent of the UK's web traffic, according to new Hitwise statistics. One in seven British clicks go to the social-networker, making Facebook the UK's most popular website.

These big number puts Facebook at twice Google's amount of traffic– which is in at number two with 5.8% market share. The length of time people stay on Facebook has also increased, with the average user spending 26 minutes 14 seconds a session, adding a full five minutes from September last year.

To be fair to Google, its services do dominate the top 10 of the UK's most trafficked sites, with YouTube, Gmail, Google, Google UK and Google UK Image Search making up half of the 10 places.