You don't need to speak Hebrew to understand how this application could take gaming outside of the living room and into the real world. Or virtual/real world.
This reminds me of a trip to Disneyworld about 8 years ago where I tried one of those bulky helmets and had a sword and was swatting around at virtual things that appeared. The experience was so not-immersive that I really felt like an idiot. Bridging the real world and the virtual looks like the real deal...
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