5.25.2010

Nike: Write The Future

Nike's has a new elaborate ad out for the World Cup. The commentary on soccer in each country is the most interesting though:
- In Italy, Brazil and Portugal there's personal glory for their players, but only in England does it affect the stock markets. Anyone who's been in England when the national team plays will know that this is not too far from the truth...
- France's Frank Ribery is in the ad but doesn't have a write the future episode. Is that because his future is written already thanks to his underage prostitute scandal, or France's relative indifference to footie compared to say, Brazil or Italy?
- And Brazil's Ronaldinho? Didn't make the selection... Oops...

No comments:

Post a Comment